8,400+ Women in Their 40s freshened up their looks without highlighting wrinkles or clogging pores.
Designed for those in their 40s and up, you can easily cover blemishes, dark circles and rosacea with a buildable formula
Enjoy a healthy, natural and even complexion
Wear it with confidence – our creamy formula won’t accentuate pores or wrinkles
Get the perfect shade with our foundation that’s tailored to your skin tone
Get skin care and protection with Sodium Hyaluronate, Panthenol (Vitamin B5), Hydrolyzed Collagen, Abyssinian Oil, SPF 50 and other ingredients
Responsibly produced: vegan, paraben-free and cruelty-free
You don’t need to wear makeup that accentuates fine lines and makes you look overdone
1. Standard foundation designed for 20–30-year-olds doesn’t suit your needs
2. Moisturize, nourish and protect your skin with Elycura Color Changing Foundation
3. Get the well-deserved attention your skinneeds when it comes to makeup
What dermatologist Caroline Hughes says about choosing foundation for those in their 40s and up
“As we get older, our skin type changes – it becomes drier, we get wrinkles and maybe rosacea, redness in the cheeks and a certain sensitivity. We can also get eczema and marked pigment spots as a result of menopause, etc.”
“Mainstream brands targeting women in their 40s place a lot of emphasis on the makeup part, but pay little or no attention to the quality of the ingredients and – more importantly – the skincare that adult women need.
The result is that foundations dry out the skin, accentuate wrinkles, clog pores, feel sticky, don’t let the skin breathe and sometimes even damage the skin.
Adult skin needs care and a special approach, which is why you should always look for products like Elycura Color Changing Foundation, which contains skin-care ingredients, moisturizes the skin and has an antioxidant effect.”
Elycura Tips You Should Know To Help Your Skin
Give Yourself a Natural Glow Without the
Unpleasant Side Effects of Other Foundations
Skincare Ingredients That Nourish and Tighten Skin
Panthenol (Vitamin B5) – Soothes the skin and strengthens the natural skin barrier for a healthy glow.
Hydrolyzed Collagen – Helps restore firmness and reduce visible lines and wrinkles.
Sodium hyaluronate for intensive moisture and plumper skin
Abyssinian Oil – Nourishment, softness and protection
How Do I Apply Foundation?
STEP 1 Moisturize your skin. Cleanse your face, apply your daily cream as usual, and leave on for 50-60 seconds.
STEP 2 Apply Elycura Color Changing Foundation. Distribute a pea-sized amount to several areas of the face and gently blend with a brush, or dab with a sponge or your fingers.
STEP 3 Apply more to difficult spots. If any spots require more coverage – add more cream and blend in.
| Budle & Save | 1 Unit, 2 Units, 3 Units |
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Janet Lopez –
Provides reliable coverage for aging skin, texture stays soft
Sandra Wright –
My face feels hydrated, tone appears balanced all day
Nancy King –
It smooths over fine lines gently, finish looks natural
Betty Hernandez –
Redness disappears quickly, skin looks refreshed
Sharon Young –
Blends seamlessly over mature skin, gives a healthy glow
Ruth Allen –
I see a more even complexion instantly, feels weightless
Carol Hall –
Covers age spots beautifully, stays smooth without caking
Donna Walker –
My skin feels moisturized all day, makeup looks flawless
Karen Lewis –
It adapts quickly to my tone, pores look less visible
Deborah Clark –
The finish looks radiant on my skin, texture seems refined
Susan Martinez –
I love how it evens out discoloration, feels light on my face
Barbara Anderson –
It blends effortlessly into my skin, hydration lasts for hours
Linda Thompson –
My complexion appears smoother, no creasing throughout the day
Patricia Moore –
Coverage looks natural on mature skin, redness faded within seconds
Margaret Wilson –
The shade adjusted perfectly to my skin tone, fine lines look softer